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60 in 6
CBS News
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CBS News partnered with the mobile-only streaming service Quibi to modernize their iconic ‘60 Minutes’ program in the era of ‘bite-sized’ content. Rather than the usual hour-long newsmagazine, CBS News launched ‘60 in 6’ which condenses original news stories into six-minute episodes, bringing the 60-minutes style of storytelling, in-depth reporting, and investigative journalism to a new mobile audience.
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60 Minutes continues to be the gold-standard for television journalism, and we wanted to be sure that we maintained the integrity of the brand while creating a more contemporary take on the packaging.
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We created a ‘60 in 6’ logo that is a concise evolution of the existing logo, and gave a graphic, modern take on the iconic 60 Minutes’ stopwatch that served as the bedrock for the show package.
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By incorporating an updated magazine flip and staying within the minimal color scheme, we think we created something that feels right at home on a mobile device, yet feels distinctively 60 Minutes.
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Creative Director Stephen Panicara
Executive Producer Jared Doud
Design & Animation Jonathan Larson, Jonny Sidlo
Montage music Dave Hummel