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Microsoft Viva
Microsoft
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We partnered with the team at Microsoft to help create a launch video for Microsoft Viva. The new health and wellness apps primary purpose is to increase the well-being of its users, and to drive this point home, the spot asks what it would be like if everyone took care of their mental health like professional athletes do.
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We were responsible for integrating Viva UI into the edit, as well as creating graphic title cards, compositing the stadium in the intro, and animating the graphic end card.
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We were also tasked with making the opening shot feel more epic and impactful. We did this by placing Carli in a packed stadium with atmosphere and lens flares that would make JJ Abrams proud.
Process
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Before this evolved into a more 3D treatment, we were drawn to the bold colors and flat shapes of the Viva brand. We did a lot of exploration in this world, seeing how much variety we could get by using the Viva shapes and arranging them in unique compositions. We felt like vibrant colors spoke to the core attributes of the app: making people feel brighter, lighter, and emboldened.
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Microsoft
Creative Director Matthew Waddell
Writer Chris DugovichLive Action/Edit
Producer Basil Shadid
Editor Nick Pezzillo
Director Jesse HarrisGraphics | VFX Ranger & Fox
Executive Producer Jared Doud
Creative Director Stephen Panicara
Animation Cian McKenna, Stephen Panicara
Design Cian McKenna, Jade Kuzak, Stephen Panicara
Compositing Joshua Bolin